Author Archives: brandis

Brand identity for Xenomania Records


Brandis designed a new brand identity for Xenomania Records.
Xenomania Records was founded in 1996 by hit producer and songwriter Brian Higgins. Xenomania has worked with many renowned artists such as the Sugarbabes, Kylie Minogue, Pet Shop boys and Girls Aloud and Gabriela Climi.

Logo
The new logo has a custom type design. One of the two ‘A’s in Xenomania is highlighted in a colour symbolising the ‘other’.
This is a reference to the literal meaning of Xenomania: a passion for foreign things.
The new symbol relates to the Dna symbol that was used in the previous logo.  In this way a sense of continuity is created. It also expresses  the idea of coming together from different directions in order to create something new. Like musicians can do.

Colour
The main colour scheme is black and orange.
The black stands for vinyl and the colour of the night (when most musicians perform). The orange stands for passion and energy.

Vinyl

As a production house Xenomania has the unique opportunity to work with musicians before they are famous and become big names with their own branding.
In order to promote the (newly created) music Xenomania will release limited edition vinyl records.
They will communicate the Xenomania brand and express each individual group in a distinguished way.
Each release wil have a unique colour combined with black and white (studio) photography of the musicians.

Collectible Series
In this way a collectible series is created that is distinct per project but still connected in style. In the proces Xenomania will also build a portfolio of unique photographs of the musicians in action.

The monkey with the big ears
Part of the brand identity will be the Xenomania monkey. He provides a bit of fun and attitude. Imagine listening to music like him – completely unbiased – as if you hear something for the very first time.

Xenomania Records on Twitter

First release in a new serie of startup bands is ‘Unperfect’ with ‘Gots to get the girl’.

Link

Very pleased to announce that nu:amsterdam and brandis started working for Looye Kwekers. The dutch market leader in tomato growing.

Initially we worked on an update of their Honey tomato campaign in Germany and the Netherlands.
Later we started working on the development of a new Looye tomato brand geared towards children. We are currently in the proces of production. More will follow after the official launch.

Team
nu:amsterdam: Pablo van Gastel, Oswin den Boer.
Looye Kwekers: Jorrit Zuidervelt, Niels Roodenrijs, Ron van de Lugt.

Blog 07 Laws of UX

Interesting collection of (UX) design principles.

Laws of UX is a collection of the maxims and principles that designers can consider when building user interfaces.

Source: Home | Laws of UX

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Gamma graphics

Intergamma
2017
Instore graphics
For: Zonez | Integrated environments.

Brandis designed a grid system for the instore graphics of Gamma. Making it easy to handle and update at any time.
Brandis also developed infographics for their smart home department.
In several categories like heating, lighting, garden, electrics, security the latest technology for the connected home is displayed. Each category has it’s own icon and colour making it easy to navigate. The aim was to communicate the benefits and u.s.p.’s in a simple and accessible way.
First pilot in three stores.

Team: Hemko van Wezel, Bernd Weeke.
Gamma: Helma van Remmerden, Marcel Hoksbergen.

Century retail security solutions

Century
2016
Showroom concept
For: Slag bij Almelo

Century is a chinese manufacturer of retail security systems.
Recently they moved their headquarters to the Netherlands.
Design agency Slag bij Almelo asked brandis to develop a concept for their showroom.
The project combines a brand space, project room and product displays with office space.
In the concept each market segment has it’s own shop in shop. Like security systems for
DIY market, apparel, electronics, food, beverages, health or beauty.
A modular system for the furniture and fixtures provides high flexibility.
In the brand section customers can scan the product offering and check out the factories in
China via virtual reality.

Team: Ronald ter Braak, Slag bij Almelo and brandis.