For: Interbrand Amsterdam
Four different strategic routes were developed by Interbrand for a new malt beer. Emmy van Gool invited brandis to make some proposals for two of the routes. In the end one of them was tested in consumer panels. However it didn’t make it to the top.
The malt will be introduced in the middle eastern and african markets shortly. I am quite sure someone will be quenching their thirst under a hot blazing sun with a beautifully designed bottle soon.