Mlab Shop in Shop

Mlab
2016
Repositioning, upgrade branding, omni channel communication plan, shop in shop.
For: Zonez | Integrated Environments

Team: Hemko van Wezel, Jan Jaap Woltjes, Theoniek Verdurmen

brandis developed a concept for an upgrade of Mlab – a smartphone repair brand. Repositioning, update of the brand identity, omnichannel communication plan and a shop in shop package that can be rolled out in several Exellent electronic stores in Belgium.
Mlab is a subsidiary of Teleplan | Lifecycle care for Electronics.