Recently brandis developed the brand identity for Carroom. A Dutch start-up company designing custom-made top end garage interiors.
The bracket in the logo symbolises the space of a garage – the typography is set in the DIN which is used in the signage system of the German Autobahn. The colour dark to light orange stands for passion for cars.
This is also why we developed the pay off: ‘Every car deserves a great home’.
brandis designed a stand for the builders’ trade fair in Utrecht which lasted from February 9th until the 13th. At the fair, Carroom introduced Overlap, a cutting edge Italian garage door system from Silvelox.
In addition they presented the DURA cabinet system. This is a UK brand that is widely used by mechanics in the Formula 1 world and it is famous as the workshop supplier of Aston Martin dealers worldwide.
At the stand we added a little interactive fun with a racetrack.
All in all, the stand ended in the top 10 of most visited stands in the trade show. So Carroom is off to a great start.
2015 | Automotive Services
Brand identity, online/offline communication and stand design.
Carroom: Hemko van Wezel, Casper Wempe
Accent Standbouw: Koen Wielart
Spatial and graphic design of exhibit. This exhibit brings together 200 exquisite pieces from the private antiquity art collections of Helene Kröller-Müller and Fritz Lugt.
Both collections get their own colour feel supported by a similar build up in information.