Category Archives: Brand Identity

246 Fresh

Brandis started working on the brand identity of 246 Fresh.
246 is the area code of Barbados. 
In Barbados most vegetables are flown in from the U.S. – besides being an assault on the environment they are expensive and not fresh.
246 Fresh produces fresh herbs and vegetables locally for an affordable price. 

The produce grows in watertubes that sit in greenhouses. The watertubes are connected to a fishtank that provides nutrients for the plants. This is a sustainable technique that produces a constant and controllable stream of product.
In the future further farms are planned on other islands in the region.

Green Manor Farm – Michael Jones
Pablo van Gastel – Nu: Amsterdam
Theoniek Verdurmen – Brandis

Brand identity for Xenomania Records

Brandis designed a new brand identity for Xenomania Records.
Xenomania Records was founded in 1996 by hit producer and songwriter Brian Higgins. Xenomania has worked with many renowned artists such as the Sugarbabes, Kylie Minogue, Pet Shop boys and Girls Aloud and Gabriela Climi.

The new logo has a custom type design. One of the two ‘A’s in Xenomania is highlighted in a colour symbolising the ‘other’.
This is a reference to the literal meaning of Xenomania: a passion for foreign things.
The new symbol relates to the Dna symbol that was used in the previous logo.  In this way a sense of continuity is created. It also expresses  the idea of coming together from different directions in order to create something new. Like musicians can do.

The main colour scheme is black and orange.
The black stands for vinyl and the colour of the night (when most musicians perform). The orange stands for passion and energy.


As a production house Xenomania has the unique opportunity to work with musicians before they are famous and become big names with their own branding.
In order to promote the (newly created) music Xenomania will release limited edition vinyl records.
They will communicate the Xenomania brand and express each individual group in a distinguished way.
Each release wil have a unique colour combined with black and white (studio) photography of the musicians.

Collectible Series
In this way a collectible series is created that is distinct per project but still connected in style. In the proces Xenomania will also build a portfolio of unique photographs of the musicians in action.

The monkey with the big ears
Part of the brand identity will be the Xenomania monkey. He provides a bit of fun and attitude. Imagine listening to music like him – completely unbiased – as if you hear something for the very first time.

Xenomania Records on Twitter

First release in a new serie of startup bands is ‘Unperfect’ with ‘Gots to get the girl’.


Very pleased to announce that nu:amsterdam and brandis started working for Looye Kwekers. The dutch market leader in tomato growing.

Initially we worked on an update of their Honey tomato campaign in Germany and the Netherlands.
Later we started working on the development of a new Looye tomato brand geared towards children. We are currently in the proces of production. More will follow after the official launch.

nu:amsterdam: Pablo van Gastel, Oswin den Boer.
Looye Kwekers: Jorrit Zuidervelt, Niels Roodenrijs, Ron van de Lugt.

Update June 2018
This sleeve was developed over the last weeks and is currently tested at Coop Supermarkets in Denmark.

Mlab Shop in Shop

Repositioning, upgrade branding, omni channel communication plan, shop in shop.
For: Zonez | Integrated Environments

Team: Hemko van Wezel, Jan Jaap Woltjes, Theoniek Verdurmen

brandis developed a concept for an upgrade of Mlab – a smartphone repair brand. Repositioning, update of the brand identity, omnichannel communication plan and a shop in shop package that can be rolled out in several Exellent electronic stores in Belgium.
Mlab is a subsidiary of Teleplan | Lifecycle care for Electronics.