Category Archives: Communication

Infographic for Xenos

Xenos
2016
Infographic

Xenos is a dutch home furnishings chain.
Brandis designed a presentation with corporate infographics for the buyers of Xenos.
Displaying all the key info in a compact way helped to communicate the essentials in a simple way. Making closing that deal a bit easier.

Mlab Shop in Shop

Mlab
2016
Repositioning, upgrade branding, omni channel communication plan, shop in shop.
For: Zonez | Integrated Environments

Team: Hemko van Wezel, Jan Jaap Woltjes, Theoniek Verdurmen

brandis developed a concept for an upgrade of Mlab – a smartphone repair brand. Repositioning, update of the brand identity, omnichannel communication plan and a shop in shop package that can be rolled out in several Exellent electronic stores in Belgium.
Mlab is a subsidiary of Teleplan | Lifecycle care for Electronics.

Bose Europe mail packs

Bose Europe
2014
Audio Equipement
For: brandis

Mailpacks – brochures, flyers and envelopes.

Team
Design: John Tonkes, Gijs Winkel, Oliver Kötting.
Project management: Jolanda Stokman, Sadaf Kaykha, Valerie Rios.

While the sun was blasting away last summer the Bose team worked with brandis to develop the mailpacks for the Christmas campaign; encompassing brochures, flyers, envelopes and ads.
As a theme we worked with custom made pattern designs and bold colour schemes to contrast with the technical products.
The headphone section of the brochures was set-up using circular shapes combined with the patterns and a specific colour scheme. These where then also used in the shop window promotions.
Roll out across multiple countries in Europe.

Ziengs brand identity

Ziengs Shoes bv
2014
Shoe Fashion Retailer
Project for brandis

What
Workshop, restyling brand identity, communication concept

Team
Formule Fabriek: Hemko van Wezel.
brandis: Theoniek Verdurmen.
Client: Henk Ziengs, Edward Doornbos.

With over 80 stores, Ziengs is a mayor player in the mainstream shoe market in the Netherlands. Hemko van Wezel of Formule Fabriek and Theoniek Verdurmen of brandis organised a workshop with Ziengs. Analysing the strategy and exploring fresh market opportunities. Spending on shoes has been under pressure as a result of the economic crises.
Online retailers like Zalando are emerging as competitors and form a threat to the traditional shoe retailer. The brand identity of Ziengs was quite instrumental focusing on sales and not telling a brand story. As a result consumers did not make a emotional connection to the brand. brandis took a look at the corporate identity. The logo was restyled and a new graphic system was developed. A number of different directions where explored to enhance the brand connection. Like thematic adds, lifestyle elements, sponsorship, targeted audience advertising and brand heritage.
Implementation by the in-house communication department of Ziengs.