Category Archives: News

Brand Identity Toccata Financial Services

What
Brand identity, UX design and wordpress website building.

Brandis designed a new brand identity for Toccata Financial Services. 
Toccata is an administrative services boutique, rendering International administrative and International accounting services to medium and large sized, internationally operative companies and PE Funds. They are a result driven firm with a focus on clients working in a complex international accounting, legal and tax environment.

Moodboard

Brand mark
The serif type in the logo and the descriptor have been chosen to give a classic look – while the symbol gives it a modern feel.

Symbol
The brand symbol looks like a folded page. This is a reference to legal services and thorough transparant accounting. The silver shape is pointing upwards and thus expresses ambition.

Colour
The colour scheme is based on gold and silver as a reference to financial services. 


Typography
The typeface for the logo is set in Cochin.
It was originally produced in 1912 by Georges Peignot for the Paris foundry G. Peignot et Fils and was based on the copperplate engravings of 18th century French artist Charles-Nicolas Cochin, from which this serif typeface also takes its name.

The descriptor ‘Financial Services’ is set in a Baskerville. Designed in 1760 by British type designer John Baskerville.

The line around financial services gives the logo a base and a grounded look. 

Logo Development

Website
As a main tool of communication we designed a website. All the information is presented in a clear and consistent manner.

You can check the results here:
Toccata.nl

246 Fresh

Brandis started working on the brand identity of 246 Fresh.
246 is the area code of Barbados. 
In Barbados most vegetables are flown in from the U.S. – besides being an assault on the environment they are expensive and not fresh.
246 Fresh produces fresh herbs and vegetables locally for an affordable price. 

Aquaponics
The produce grows in watertubes that sit in greenhouses. The watertubes are connected to a fishtank that provides nutrients for the plants. This is a sustainable technique that produces a constant and controllable stream of product.
In the future further farms are planned on other islands in the region.

Team: 
Green Manor Farm – Michael Jones
Pablo van Gastel – Nu: Amsterdam
Theoniek Verdurmen – Brandis





Brand identity for Xenomania Records


Brandis designed a new brand identity for Xenomania Records.
Xenomania Records was founded in 1996 by hit producer and songwriter Brian Higgins. Xenomania has worked with many renowned artists such as the Sugarbabes, Kylie Minogue, Pet Shop boys and Girls Aloud and Gabriela Climi.

Logo
The new logo has a custom type design. One of the two ‘A’s in Xenomania is highlighted in a colour symbolising the ‘other’.
This is a reference to the literal meaning of Xenomania: a passion for foreign things.
The new symbol relates to the Dna symbol that was used in the previous logo.  In this way a sense of continuity is created. It also expresses  the idea of coming together from different directions in order to create something new. Like musicians can do.

Colour
The main colour scheme is black and orange.
The black stands for vinyl and the colour of the night (when most musicians perform). The orange stands for passion and energy.

Vinyl

As a production house Xenomania has the unique opportunity to work with musicians before they are famous and become big names with their own branding.
In order to promote the (newly created) music Xenomania will release limited edition vinyl records.
They will communicate the Xenomania brand and express each individual group in a distinguished way.
Each release wil have a unique colour combined with black and white (studio) photography of the musicians.

Collectible Series
In this way a collectible series is created that is distinct per project but still connected in style. In the proces Xenomania will also build a portfolio of unique photographs of the musicians in action.

The monkey with the big ears
Part of the brand identity will be the Xenomania monkey. He provides a bit of fun and attitude. Imagine listening to music like him – completely unbiased – as if you hear something for the very first time.

Xenomania Records on Twitter

First release in a new serie of startup bands is ‘Unperfect’ with ‘Gots to get the girl’.


Link

Very pleased to announce that nu:amsterdam and brandis started working for Looye Kwekers. The dutch market leader in tomato growing.

Initially we worked on an update of their Honey tomato campaign in Germany and the Netherlands.
Later we started working on the development of a new Looye tomato brand geared towards children. We are currently in the proces of production. More will follow after the official launch.

Team
nu:amsterdam: Pablo van Gastel, Oswin den Boer.
Looye Kwekers: Jorrit Zuidervelt, Niels Roodenrijs, Ron van de Lugt.

Update June 2018
This sleeve was developed over the last weeks and is currently tested at Coop Supermarkets in Denmark.

Gamma graphics

Intergamma
2017
Instore graphics
For: Zonez | Integrated environments.

Brandis designed a grid system for the instore graphics of Gamma. Making it easy to handle and update at any time.
Brandis also developed infographics for their smart home department.
In several categories like heating, lighting, garden, electrics, security the latest technology for the connected home is displayed. Each category has it’s own icon and colour making it easy to navigate. The aim was to communicate the benefits and u.s.p.’s in a simple and accessible way.
First pilot in three stores.

Team: Hemko van Wezel, Bernd Weeke.
Gamma: Helma van Remmerden, Marcel Hoksbergen.