Gazelle Experience Center

In 2011 brandis developed the Experience Center for Dutch bicycle brand Gazelle. In just 3 months 1000 sq meters of brand celebration was created.

Product groups like urban, electric and hybrid bikes were presented with a custom developed modular display system.

The brand heritage (since 1887) was also expressed in a central section of the Experience Center.

This was the first comprehensive presentation of the entire Gazelle collection in one space. Making it easy for the dealers to check out the collection and place their orders.

In 2012 Royal Gazelle became part of holding company PON.
A international trading and service company with a focus on the mobility sector.
In the Experience Center some presentations were upgraded and sitting areas where added. Later on that year the space was also opened to consumers.

In 2013 a new line of high-end bikes called Ultimate was introduced. Other additions included: a coffee corner, an information display, a workshop area, a presentation of Gazelle innovations and more interactive elements.

This set up formed the basis for the roll out of Gazelle Experience Centers in the rest of the Netherlands and Europe.

Like to take a look: 
Gazelle Experience Center
Nijkerkerstraat 17
3821 CD Amersfoort

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2011 – 2013 | Mobility – Bicycle brand

Concept, 2D-3D design, photography and production of Gazelle Experience Center.

Royal Gazelle: Ronald ter Braak, Janinka van Bennekom, Pieter van der Krol. Rosa Dieker.
Accent Standbouw: Koen Wielaart.
Store 3D: Jan van Hest.

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