Gazelle Experience Center

Royal Gazelle
2011 – 2013
Bicycle brand
For: brandis

Concept, 2D-3D design, photography and production.In 2011 brandis developed the Experience Center for Dutch bicycle brand Gazelle. In just 3 months 1000 sq meters of brand celebration was created. Product groups like urban, electric and hybrid bikes were presented with a custom developed modular display system.
The brand heritage (since 1887) was also expressed in a central section of the Experience Center.
This was the first comprehensive presentation of the entire Gazelle collection in one space. Making it easy for the dealers to check out the collection and place their orders.

In 2012 Royal Gazelle became part of holding company PON.
A international trading and service company with a focus on the mobility sector.
In the Experience Center some presentations were upgraded and sitting areas where added. Later on that year the space was also opened to consumers.

This year a new line of high-end bikes called Ultimate is introduced. We also added a coffee corner, an information display, a workshop area, a presentation of Gazelle innovations and more interactive elements.

Like to take a look: the Gazelle Experience Center
Nijkerkerstraat 17
3821 CD Amersfoort

Holding company PON decided to add a presentation of Union bicycles in the Experience Center as well. brandis also created the concept and design for this stand. In accordance with the positioning of Union, an urban street feel was created using bricks, concrete look presentation blocks, scaffolding and photography.

Union Stand
Gazelle Experience Center