June 17 / 2021
Vegan products are hot. Neurensics / Consumer Neuroscience – a dutch neuro marketing research company – tested the optimum pricing and value perception of vegan burger packaging.
Surprisingly profits for vegetarian burgers can be increased by 30% if its price is reduced by 38 cents.
Additionally, the product packaging plays an important role in pricing: the product’s price elasticity is strongly dependent on the strength of its packaging design.
Studio brandis developed 3 facings for the test. Discount – regular and premium. All designs work with exactly the same information just styled in a different visual language.
Check the case study below.
Team: Walter Limpes, Pablo van Gastel.