Neurensics price perception research

June 17 / 2021

Vegan products are hot. Neurensics / Consumer Neuroscience – a dutch neuro marketing research company – tested the optimum pricing and value perception of vegan burger packaging.

Surprisingly profits for vegetarian burgers can be increased by 30% if its price is reduced by 38 cents. 

Additionally, the product packaging plays an important role in pricing: the product’s price elasticity is strongly dependent on the strength of its packaging design. 

Studio brandis developed 3 facings for the test. Discount – regular and premium. All designs work with exactly the same information just styled in a different visual language.

Check the case study below.

neurensics.com  

Team: Walter Limpes, Pablo van Gastel. 

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Neurensics price perception research

June 17 / 2021

Vegan products are hot. Neurensics – a neuro marketing research company  – explored the price perception of packaging for Vegan burgers.

Studio brandis developed 3 propositions for the test.

All designs work with exactly the same information just styled in a different visual language. In this way the value perception changes.
I know with one I would like.

neurensics.com  

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