Previous slide
Next slide

Neurensics price perception research

June 17 / 2021

Vegan products are hot. Neurensics / Consumer Neuroscience – a dutch neuro marketing research company – tested the optimum pricing and value perception of vegan burger packaging.

Surprisingly profits for vegetarian burgers can be increased by 30% if its price is reduced by 38 cents. 

Additionally, the product packaging plays an important role in pricing: the product’s price elasticity is strongly dependent on the strength of its packaging design. 

Studio brandis developed 3 facings for the test. Discount – regular and premium. All designs work with exactly the same information just styled in a different visual language.

Check the case study below.

neurensics.com  

Team: Walter Limpes, Pablo van Gastel. 

Related Projects

Legale Zaken – brand identity

Studio brandis developed the brand identity, communication and campaign for ‘Legale Zaken’. It covers business news with a judicial angle. You will find interviews, opinion pieces, juridicum vitae’s, job offers, foreign news in addition articles by expert partners like Deloitte, Pinsent Masons, Loyens & Loeff and others. 

Read More >

Verum Veridi | Brasil – brand identity

Studio brandis and nu:Amsterdam developed 3 different brand directions for Verum Viridi. A ambitious international company in selfcare products with roots in the Netherlands and Brasil. 

The brand concept: ‘Gifts from Nature’ is translated into various touch points like retail, online and packaging. 

Read More >

Sparta E-Bikes – campaign

The last couple of months studio brandis worked with dutch bicycle brand Sparta on the launch of their 2022 electric bike collection. Shop in shop, dealer brochure and other presentation/campaign materials.

Looking for an e-bike – get yourself a Sparta!

Read More >
Previous slide
Next slide

Neurensics price perception research

June 17 / 2021

Vegan products are hot. Neurensics – a neuro marketing research company  – explored the price perception of packaging for Vegan burgers.

Studio brandis developed 3 propositions for the test.

All designs work with exactly the same information just styled in a different visual language. In this way the value perception changes.
I know with one I would like.

neurensics.com  

Related Projects

Legale Zaken – brand identity

Studio brandis developed the brand identity, communication and campaign for ‘Legale Zaken’. It covers business news with a judicial angle. You will find interviews, opinion pieces, juridicum vitae’s, job offers, foreign news in addition articles by expert partners like Deloitte, Pinsent Masons, Loyens & Loeff and others. 

Read More >

Verum Veridi | Brasil – brand identity

Studio brandis and nu:Amsterdam developed 3 different brand directions for Verum Viridi. A ambitious international company in selfcare products with roots in the Netherlands and Brasil. 

The brand concept: ‘Gifts from Nature’ is translated into various touch points like retail, online and packaging. 

Read More >

Sparta E-Bikes – campaign

The last couple of months studio brandis worked with dutch bicycle brand Sparta on the launch of their 2022 electric bike collection. Shop in shop, dealer brochure and other presentation/campaign materials.

Looking for an e-bike – get yourself a Sparta!

Read More >

Ear candy in times of Corona

Brandis designed a limited edition set of nine ‘Willesden Heights’ cassette tapes.
The series is called ‘Ear Candy’ – expressed in the spine of the tapes.
Each tape is numbered and has it’s own colour feel. In this way you

Read More >