Typography
The typeface for the logo is set in Cochin.
It was originally produced in 1912 by Georges Peignot for the Paris foundry G. Peignot et Fils and was based on the copperplate engravings of 18th century French artist Charles-Nicolas Cochin, from which this serif typeface also takes its name.
The descriptor ‘Financial Services’ is set in a Baskerville. Designed in 1760 by British type designer John Baskerville.
The line around financial services gives the logo a base and a grounded look.
Logo Development