Union and Gazelle are Dutch bicycle brands that are owned by holding company PON.
The Gazelle Experience Center in Amersfoort has been developed by brandis since 2011, with yearly updates.
In 2013 PON decided to add a Union stand in the Gazelle Experience Center.
brandis designed the Union stand and signage on the facade of the building.
In accordance with the positioning of Union, an urban street feel was created using bricks, concrete look presentation blocks, scaffolding and photography.
Check out the Union bike collection.
2013 | Mobility
Deliverables
Stand design.
Team
Union Bicycles: Maud van Alphen.
The last couple of months studio brandis worked with dutch bicycle brand Sparta on the launch of their 2022 electric bike collection. Shop in shop, dealer brochure and other presentation/campaign materials.
Looking for an e-bike – get yourself a Sparta!
Brandis designed a grid system for the in-store graphics of Gamma – a Dutch DIY retailer. Easy to handle and update at any time.
Brandis also developed the infographics for their new smart home department.
Brandis designed a concept for the european showroom of Century – a Chinese manufacturer of retail security systems.
brandis developed a concept for an upgrade of Mlab – a smartphone repair brand. Repositioning, update of the brand identity, omnichannel communication plan and a shop in shop package