V&D Instore Graphics

2008 – 2013
Retail
For: Flexfirm

V&D was founded in 1887 by brothers in law Willem Vroom and Anton Dreesmann.
The first branche was openend at the Weesperstraat in Amsterdam. At it’s peak there where 70 stores making it the largest warehouse chain in the Netherlands.

Around 2008 they adopted a new brand identity that had to be implemented over all the departements.

Brandis worked on the development of the seasonal graphics for the Sinterklaas and Christmas season in 2008.
Amongst many other items brandis designed a pattern that was applied in a wide variety of graphics.
Such as signage, window displays, wrapping paper, etc..

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Shop in shop: Hobby Club

brandis designed a Hobby Club shop in shop. The flexible system for the free standing units can easily de reduced or enlarged so it is easy to apply in different stores. Cartoon like animal probs deliver some stopping power.

There are drawings all over the free standing units creating a playful and friendly atmosphere. Kids can also draw themselves on the blackboard of Hobby Club resulting in interaction and engagement. 

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Shop in shop: private label

brandis designed the shop in shop concepts for two private labels of V&D.
Marine Dept a private label with a nautical theme and Dressire a label for women’s clothing.

Both have a back wall system based on units of 60 centimetres. Giving the flexibility you need to fit the shop in shop in different stores with different circumstances.

A special furniture system was designed for each label. Both systems have a great variety in display options.
In this way it can be easily adapted to different collections and promotions.

Today V&D still exists as an online shop.

The brick and mortar stores closed their doors in 2015. Their place in the market was taken over by the more premium warhouse formula Hudson Bay.
After just a few years Hudson Bay stopped all its activities in the dutch market.
These days the Bijenkorf is the only successful warehouse formula in the Netherlands.
It covers the very top end of the market.


2008-2013 | Retailer

Deliverables
In-store graphics, shop in shop designs for several departments.

Team
V&D Warehouses: Jan van Wijngaarden, Bart Poeder, Marco Bakker, Linda Eriksen.

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