Formule Fabriek and brandis just completed a workshop with dutch shoe retailer Ziengs. Founded in 1946 Ziengs runs over 70 shoe stores in the Nethrlands at this moment. Selling a collection of men, women and children shoes.
Since changing technology and challenging market conditions hit the retail sector hard it made sense to to take a fresh look at strategy, positioning, brand mix, marketing tools and the shops.

New plans are on the stove….