The first step in any project is a thorough analysis of all the starting points. That means developing a clear understanding the product/service and disecting the strategy for succes in the market.
Sometimes a lot of it is clear from the get go sometimes we organise a workshop with a client to clarify or improve the starting points.
Some tools we use:
– Market trend research.
– SWOT analysis.
– Best practice competitors.
– Positioning and strategy.
– Customer journey scan.
– Brand vision/mission.
– Brand story.
– Brand purpose.
Step two is developing the brand identity based on the insights. Step three is expressing the brand over all touch points. 2D/3D digital and physical.