Kobunder brand identity

Workshop, brand identity, website, label design, pop-up store.

Using all his knowledge as a microbiologist and his experience as the son of a veterinarian Martijn Schijns started up premium biological cheese brand Kubunder after a career as a controller in the pharmaceutical industry.

After a workshop where we took a look at competitors, trends in the market, SWOT analysis, brand purpose, strategy and positioning brandis developed the brand identity.

The custom serif type design for Kobunder gives a classic feel. As an identifier we used a bird that is common in Friesland. The region where the cheese is produced. 

Black and white are the main colours used for the brand. The black makes the product pop and gives a quality feel. Everything is kept simple as it is a natural product. 

In the labels we use blue for cheeses made with goat milk and green for cheeses based on cow milk.

Previous slide
Next slide

After setting up a pop up store in Amsterdam Kobunder was offered a spot in the most premium biological farmers market in Amsterdam: de Zuidermarkt.

Kobunder is now a supplier of premium cheese stores, restaurants and a chain of supermarkets in Germany.

2012 – | Biological Food Producer

Workshop, brand identity, online/ offline communication, shop in shop and labeling.

Kobunder: Martijn Schijns.


Related Projects

Blue Walnut – brand identity

Brandis developed a brand identity for Blue Walnut.
Blue Walnut is a btb company that uses an in-depth knowledge of e-commerce and AI to analyse and boost e-commerce performance.

Read More >

Lancee – brand identity

brandis developped a brand identity for Lancee. Lancee empowers young woman in the professional market and helps businesses with matters concerning inclusivity.

Graphic language / applications, avatar, website, campaign concept.

Read More >

Legale Zaken – brand identity

Studio brandis developed the brand identity, communication and campaign for ‘Legale Zaken’. It covers business news with a judicial angle. You will find interviews, opinion pieces, juridicum vitae’s, job offers, foreign news in addition articles by expert partners like Deloitte, Pinsent Masons, Loyens & Loeff and others. 

Read More >