Brandis designed a grid system for the in-store graphics of Gamma – a Dutch DIY retailer. Easy to handle and update at any time. Brandis also developed the infographics for their new smart home department.
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In several categories like heating, lighting, garden, electrics, security the latest technology for the connected home is displayed. Each category has it’s own icon and colour making it easy to navigate. The aim was to communicate the benefits and u.s.p.’s in a simple and accessible way. First pilot in three stores.
2017 | DIY retailer
Deliverables Instore graphics system Gamma, icon system and infographics for Home Demotica departement.
Team Zonez | Integrated environments: Hemko van Wezel, Bernd Weeke, Theoniek Verdurmen.
Intergamma: Helma van Remmerden, Marcel Hoksbergen.
brandis developed a concept for an upgrade of Mlab – a smartphone repair brand. Repositioning, update of the brand identity, omnichannel communication plan and a shop in shop package