PON / Union
Concept and design
Union and Gazelle are Dutch bicycle brands that are owned by holding company PON.
The Gazelle Experience Center in Amersfoort has been developed by brandis since 2011, with yearly updates. In 2013 PON decided to add a Union stand in the Gazelle Experience Center brandis created the concept and design for the Union stand and signage on the facade of the building.
In accordance with the positioning of Union, an urban street feel was created using bricks, concrete look presentation blocks, scaffolding and photography.
Check out the Union bike collection.