Studio brandis designed a new brand identity for Xenomania Records.
Xenomania Records was founded in 1996 by hit producer and songwriter Brian Higgins. Xenomania has worked with many renowned artists such as the Sugarbabes, Kylie Minogue, Pet Shop boys and Girls Aloud and Gabriela Climi.
Logo
The new logo has a custom type design. One of the two ‘A’s in Xenomania is highlighted in a colour symbolising the ‘other’.
This is a reference to the literal meaning of Xenomania: a passion for foreign things.
The new symbol relates to the Dna symbol that was used in the previous logo. In this way a sense of continuity is created. It also expresses the idea of coming together from different directions in order to create something new. Like musicians can do.