Studio brandis and nu:Amsterdam developed a brand identity for 246 Fresh.
246 is the area code of Barbados. In Barbados most vegetables and micro greens are flown in from the U.S.. As a result they are expensive, not fresh and environmentally unfriendly.
New kid in town
246 Fresh is a new brand that produces fresh micro greens, herbs and vegetables. All products will be produced locally in the Caribbean region and sold for affordable prices in markets, hotels, restaurants and supermarkets. In the future further farms are planned on other islands in the region.
246 Fresh uses an innovative and sustainable farming technique called Aquaponics. The produce grows in watertubes connected to fishtanks with live fish that provide nutrients for the plants.
This system is then placed in greenhouses ensuring a constant stream of quality products.